Our aim has always been to provide fishing and leisure equipment that can satisfy all users - either for pleasure or sports.

Fishing for Pleasure describes our brand the best.

Combining high quality products, produced using modern and technologically highly developed methods, we enable products to the market satisfying any demanding angler’s or leisure enthusiast’s needs.

The mission of SALMO is to be there whenever one decides to go out fishing or camping for the first time until it becomes a hobby on a professional level. Accessibility and professionalism are the criteria according to which the SALMO commodity lines are formed.

Accumulated over the time Salmo Group’s know-how and best practices have been united under the latest company’s brand LUCKY JOHN. The brand grows fast with its main goal to provide every angler with the best quality products and maintain a wide range assortment of fishing tackle and accessories.

The well-known Lucky John spinners have been leading the summer bait market for many years, but the greatest sensation in recent years have been our Lucky John “Scented soft lures”.

Designed in cooperation with the world’s leading manufacturers and fishermen, LUCKY JOHN represents highest quality and precision technology leading the sport fishing industry. World’s leading fishing teams stay faithful to LUCKY JOHN that will not disappoint even in harsh conditions.

LUCKY JOHN takes care of anglers who are looking for spinning rods, wobblers, floating soft plastic lures, scented soft lures, hooks, jigs and loads of accessories to enjoy successful, joyful and “Lucky” fishing experience.

NORFIN and NORFIN Hunting is a brand offering mainly technologically appreciated clothing and footwear.

With its’ modern, for different weather conditions applied fishing apparel, accessories and outdoor goods  - NORFIN is brand No 1 in regions with especially severe climate conditions like in North Europe and Asia.

Camping, fishing, hunting and other different outdoor activities demand a large variety of clothing and accessories. In cooperation with international designers the new products are continuously developed to meet the ever-changing needs for all types of outdoor activities.

Understanding angler’s needs and paying attention to details makes NORFIN one of the most desirable brands among fisherman in different countries all over the world.